Efectes de resposta en qüestionaris amb preguntes d’actitud
Resum
Existeix un gran acord segons el qual l’ordre de presentació de les categories de resposta influeix en les respostes de les persones entrevistades, encara que els resultats són diversos i no gaire concloents. Aquesta recerca busca contribuir a aquesta àrea de treball utilitzant una investigació telefònica amb un qüestionari amb respostes administrades en ordre diferent i preguntes descompostesen dues parts.Els resultats revelen que l’enquesta telefònica presenta efectes de primacia i de recència. Els primers afecten les dues primeres categories, i els segons, únicament la penúltima categoria de resposta. Els efectes de primacia són més importants quan les categories es mostren en ordre invers i en un format d’administració en dues preguntes. Els efectes de recència, per la seva banda, en la penúltima categoria, són més freqüents en l’ordre favorable i en el format convencional.
Paraules clau
primacia, recència, efectes de resposta, efecte satisficingReferències
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