Questionnaire layout and quality of response in self-administered surveys

Authors

  • Vidal Díaz de Rada Profesor

Abstract

The aim of this paper is to analyze the influence of the size of the questionnaire, color of the paper, and the existence of front and back with a graphic design on the rate and quality of response in postal surveys. The quality of response is defined considering the number of unanswered questions, the number of answers in multiple-choice questions, and the presence of so-called primacy effect. After obtaining a response rate of 56.6% (RR1), the paper shows that none of the elements considered affect the rate and quality of response.

Keywords

postal and mail surveys, response rate, response quality, item non-response, primacy effect, questionnaire construction

Author Biography

Vidal Díaz de Rada, Profesor

UniversidadPública de NavarraDepartamentode SociologíaCampusde Arrosadía s/n 31006 Pamplona

DOI

https://doi.org/10.5565/rev/papers.607

Published

2015-01-15

Downloads

Download data is not yet available.

Copyright (c) 2015 Vidal Díaz de Rada

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.