Fashion in advanced societies

Abstract

This work attempts to reveal the new role of fashion in advanced societies, facing the ideological position of the French school, integrated for Bourdieu and Baudrillard, appear other postures more focused on post-modernity as the ones of Lipovetsky, Morace and Maffesoli; that broach the role of fashion a different way. Since the hierarchical consumption of fashion has been replaced for pleasure and comfort, going from the «status symbol» to the «style symbol» and also to the development of the tribal process in the field of the appearances. The interest of this work comes, precisely, from this new perspective that tries to decipher the new role of fashion in post-modern societies.