The modern imaginary: the myth of pacifier market

Abstract

This article considers the market to be a major myth. of modernity. This modernity represents the market as a new lay moral of mankind and as a symbol of the victory of civilization over nature. Modernity imagines the market as the basis of a peaceful society, and not a merely as an economic model. Money, calculation, foresight, meted; all this traits aim at an universal model of human being whose actions evolve around selfcontrol and mastery over passions and emotions.