The diffusion of fashion after the impact of globalization

Authors

  • Ana Martínez Barreiro

Abstract

This study proposes investigating how, after the impact of globalization, it is necessary to deal with the question of the diffusion of fashion from a different perspective; in particular, it is necessary to explore if the model of «descending filtration» is still valid, or if, on the contrary, it is superseded by other models that appear after the impact of economic and cultural globalization.

Keywords

globalization, diffusion models, subculture style, fashion and tribalism

Published

2006-07-01

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