Empresarial expectations. Life story of a small businessman

Abstract

This investigation consists of an analysis of the life story of a small entrepreneur who was born in the twenties of the last century. The objective of the survey is to relate the personal aspirations of the company founder to the development and evolution of the company. The study attempts to show the conection between the entrepreneur’s personal ambitions, and the way the company is managed, and how those aspirations affect the company’s evolution, and his relationship with the clients, suppliers and employees. The methodology has been based on the Grounded Theory, usinng software for the Qualitative Data Analysis.