Ventajas e inconvenientes de la encuesta por internet

Abstract

The aim of this paper is to analyze whether the results of an internet survey are similar to faceto-face, telephone and mail surveys. The analysis of the research reveals that the people who answer the internet survey are younger and better-educated, making it impossible to accept the first part of the hypothesis. Most of the research about this topic show differences between modes in attitude questions. Those who respond to the face-to-face surveys provide a more< positive ideas about the use of the survey, as well as greater confidence in their results. However, people who responded to the questionnaire on the Internet believe that more respondents answered with total honesty, carry out better monitoring of results of surveys on political, social and cultural rights, as well as a higher valuation on the usefulness of the surveys.

Key words: web surveys; online surveys; survey mode effects; face-to-face survey.