Modernity and Postmodernity

Abstract

This article sets out to analyse the time of modernity and its crisis acording to three dimension from the semiotic point of view: a referential or identity that takes care of the reference system used to measure it, another imaginary that gives quality and affecttion, and finally one that alluds its performance. The referential dimension in modernity, should take into consideration the social context in wich the clock and the mechanicism play the leading role, the imaginary of times that range from etern return to existencialism, and he pragmatic mode of some crisis of modernity, to think time equires considering its scape times, and certain image valueer of the present in the imaginary dimension, and the reflection about the social conditions of the asincronicity in the pragmatic dimension.